Getting fans to listen to your music can be a difficult task in today’s digital age. With the competition among artists being high, it’s important to know how to stand out and get noticed. This is where music marketing experts come in. They help artists to promote their music and reach their target audience. In this blog post, we will share three tips from a music marketing expert on how to get the best out of your Facebook and Instagram ad campaign.
Why is it important to narrow down your audience reach?
The first thing you need to do is narrow down your potential audience reach from 100,000 to a million people. This is because a reach of more than a million is too broad for the algorithm to understand your audience. Narrowing it down will help the algorithm understand your target audience and get the best results for your ad campaign.
How can you make your Facebook ad connect with people?
In your ad, you need to have a strong hook that will connect with people. It can be the best part of your song, the most energetic part, a funny video, or anything that is creative and catches the attention of the viewer. If you’re promoting a playlist, you should include a well-known song in your ad and play the best part of the song.
Why is it important to keep things short in your Facebook ad?
Finally, it’s important to keep things short in your ad. You don’t want to show three videos in a row in your ad as that can be overwhelming for the viewer. You want to keep things easy and show them new music without interrupting their day. By keeping things short, you increase the chances of people watching your ad and engaging with your music.
In conclusion, these three tips will help you get the best out of your Facebook and Instagram ad campaign. It’s important to remember that music marketing is a continuous process, and you need to keep experimenting and refining your approach to reach your target audience. To pitch your songs to a bunch of playlists, check out PlaylistMap
Good luck with your music, and don’t give up!